Strategic Marketing & Positioning:

• Lead and develop the marketing strategy to drive product positioning, market expansion, and customer satisfaction/loyalty.
• Conduct market and customer research to inform segmentation, targeting, and competitive analysis, translating insights into clear value propositions and business objectives.
• Define product expectations from the end user, decision-makers, and patient perspectives, ensuring these insights inform effective go-to-market strategies.

Promotional Campaigns & Communication:

• Plan, implement, and monitor promotional campaigns for product launches and portfolio phase-outs, ensuring ROI-driven outcomes aligned with regional/local needs.
• Develop and manage multi-channel marketing communication strategies to promote Esco’s products and services, adhering to corporate branding guidelines across all messaging.
• Support pricing and margin recommendations, tailoring promotions to optimize sales and market share.

Event Organization & Coordination:

• Organize and oversee global and international trade shows, professional education events, and industry partnerships, working closely with regional sales and operations teams.
• Handle vendor negotiations, IVF society agreements, and event logistics (including setup and dismantling) to ensure impactful brand presence.

Sales Enablement & Support:

• Collaborate with Product Management, Sales, and the Executive Team to ensure effective implementation of commercialization strategies.
• Provide sales support through product presentations, training, and development of sales tools, enabling the sales team to meet/exceed KPIs and sales objectives.
• Continuously align with sales to provide timely marketing assets, updates, and targeted support for maximum commercial impact.

Budget Management & Reporting:

• Manage the marketing budget to allocate resources effectively across strategic initiatives, optimizing spend for maximum impact on business objectives.

• Bachelors required, Master’s or MBA preferred.
• At least 5 years experiences in marketing, marketing experience in IVF equipment, lab equipment or life sciences industry is preferred.
• Demonstrated Global or broad International experience in Marketing, Sales or related.
• Exceptional track record of developing and implementing marketing and go-to-market/commercialization strategies that have consistently met or exceeded planned objectives, providing personal leadership and organizational development through example.
• Demonstrated track-record of effective product marketing/management of a broad portfolio into complex life science workflows and achieving excellent business results.
• Demonstrated use of marketing skills in the life science market to drive commercialization of products.
• Excellent communication skills both written and verbal. Detail oriented, adaptability and willingness to learn.
• Graphic design.

Meaningful Impact: Contribute to innovative projects that improve people's lives and health.

Professional Growth: Opportunities for continuous learning and development in cutting-edge technologies.

Collaborative Environment: Work alongside talented professionals in a supportive, team-oriented setting.