We’re looking for a Senior Solution & Customer Marketing Manager to drive transformational growth within Rocket Software’s Infrastructure Modernization business unit.

This position offers hybrid setup with the flexibility to work from any location in Lithuania, whether it's your home or our office in Vilnius.

Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable development and IT teams at some of the world’s largest organizations to modernize their distributed COBOL applications. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute go-to-market strategies that build pipeline, drive revenue, and increase customer retention.

• Develop GTM Strategies as Foundations for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy and align the organization to market opportunities and target audiences.

• Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.

• Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.

• Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution.

• Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.

• Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit.

• Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.

• 5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)

• Proven track record of developing compelling messaging and unique value propositions that resonate with technical and business audiences

• Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements

• Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication

• Proven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market

• Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes

• Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies

• Experience and comfort with giving presentations to executive-level audiences, including Business line leaders

• Proven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategies

• Experience with COBOL messaging and product launches is a bonus

• Health Insurance: Choose from 3 great options!

• Generous Time Off: Enjoy 25 days of annual leave, plus Juneteenth as an extra day off for everyone.

• Rocket enhanced parental leave benefit.

• Easy Sick Days: Get 6 days of fully paid sick leave without needing a medical certificate.

• Employee Assistance Program – Digital Courses & Meditations, Certified Personal Coaching & Personal Therapy sessions.

• Workcation Policy: Enjoy the flexibility to work from a vacation spot, combining work and leisure.

• Choose your own hybrid/remote work model